Wholesale Beauty Products

Reselling wholesale beauty products is a very profitable business. Everyone wants to look their best and will spend money to do it. To resell beauty items you will first need to find your niche and then find a reputable wholesaler. Once these two things are accomplished, you will be on your way to selling beauty products and making a good profit from it.

There is such a huge choice of products to choose from in the beauty category that you can resell many different items or just specialize in one area. Beauty products will always be top sellers as women and men alike will always care about their appearance and will spend enormous amounts of money to find products that will help them with their beauty regimen. Below is just a partial list of beauty items that can be resold:

  • Makeup
  • Mineral makeup
  • Cosmetic bags
  • Hair brushes
  • Skin care products
  • Anti aging and wrinkle creams
  • Eye creams
  • Body lotions
  • Hair products such as shampoos, conditioners, hair repair serums
  • Toothpaste, tooth whitening gels, mouthwash
  • Bath oil and shower products
  • Face washes, toners, moisturizers
  • Body polishes and scrubs
  • Natural hair products
  • Perfumes and fragrance
  • Curling irons, straighteners, hot rollers
  • Shaving accessories
  • Face masks
  • Pedicure and manicure products
  • Massagers

To find a profitable beauty niche, look at completed listings on eBay to see what is selling and for how much. You can also read magazines, look at websites to see what their best sellers are, visit makeup counters at the mall to get ideas and ask family and friends what products they like to use. These ideas can help you decide what you would like to offer for sale.

To find a reputable wholesale company that meets your needs, you should first look at several different companies and then compare them. Some may have a high minimum order requirement while others may have a low order requirement or none at all. Also compare prices of the products to see where you can get the best deal. If you do a comparison of each company before you actually buy, you can sometimes save a lot of money and this means more profit for you when you resell the items. You should also read reviews and ratings of the wholesale companies that you are interested in to see how this company has performed for other retailers. By doing this you can be assured that the wholesaler is on the up and up and that you will have a good experience with them.

Before you even start to resell beauty items, first find your niche and then find a reputable company that has the wholesale beauty products that you want to resell. If you do a bit of research first before jumping into anything too fast, you will find that your business of selling beauty products will be a very profitable and enjoyable one.

Organic and or Natural Beauty Products – How Europe Manages the Beauty Industry

Before digging into how Europe manages the ingredients used to manufacture cosmetic products, it becomes necessary to understand why this is so important. Personal care products, otherwise known as beauty products or cosmetic products, are known to contain over 10,500 chemical ingredients. Many of these ingredients are toxic in nature. Toxins are poisons and when used over long periods of time, can cause serious damage to one’s health. Women use an average of over 5 pounds of lotions and creams annually. The skin is the largest organ of the body and is very porous, allowing over 70% of what is applied to the skin to seep into our bodies and into our bloodstream. Through clinical studies, it has been proven that the very same toxins found in a mother’s blood have been found in the umbilical cord of the fetus. Many of these toxic (poison) ingredients are carcinogenic and can be linked to cancer as well as respiratory problems in infants, birth defects, liver and kidney disease, etc.

Perhaps now it is clear as to why it is so important to know what is being done around the world to monitor what goes into the manufacture of cosmetic products and why it should be so very important for consumers to use only certified organic and/or natural beauty products.

Europe, Asia, and Oceania have taken major steps in controlling the ingredients used in beauty products. In this article the focus will be on Europe, while future articles will tackle how other parts of the world address this issue. Having said that, one might ask what about the US? Unfortunately, with the cosmetic business being such a large (50 billion) and extremely profitable business, the US cosmetic companies employ lobbyists in Washington to prevent changes in the laws regulating the industry. Shocking as it might seem, the Cosmetic Industry is self-regulated. It can determine what it wants to bring to market without any pre-testing by any government or private agencies.

Currently Europe has one Government authority that controls the ingredients of beauty products, the European Union (EU). However, there are private institutions operating in five countries that provide independent laboratory testing to the many cosmetic companies operating throughout Europe. These independent organizations use the authority of the EU to manage the process, but in some cases, go beyond the regulations required by the EU to determine and qualify products as certified organic and/or natural beauty products. These organizations are:

-BDIH operating out of Germany;
-ECOCERT & COSMEBIO from France;
-SOIL ASSOCIATION from the UK;
-ICEA from Italy;
-BIOFORUM from Belgium

These six organizations combined also make up what is known as the COSMOS-standard. The COSMOS-standard has not yet achieved legal status, but that will be delved into later in this article. At this juncture, let’s look at how the EU manages this process.

What is the European Union? What are its aims and results? How does it work? In summary, the answers to these questions are:

-27 democratic countries participate in the EU economically and politically;
-498 million citizens in these 27 countries look to the EU for safe, consumable products, including beauty products;
-It’s results in the beauty category provide for not just safer products, but a greener environment as well;
-It works because each country sets up bodies to adopt and manage the EU’s legislation.

The COSMOS-standard represents the European cosmetic organic standards working group. It is made up of the previously mentioned organizations. It is expected to be legalized by April, 2010 by the pronouncement of the Belgian Royal Decree. Excerpts of the main objectives of the COSMOS- standards and taken directly from their final document dated January, 2010, can be summed up as follows:

“Establishing a ‘sustainable development’ that would reconcile economic progress, social
responsibility and maintain the natural balance of the planet is a project in which the cosmetics
sector is willing to be fully involved… the organic and natural cosmetics sector clearly shows its ambition to go further in setting a new standard for organic and natural cosmetics.”

The following represents a summary of a set of simple rules that will be used to manage the organic and natural beauty industry. The main focus is on prevention and safety in all segments of the manufacturing process, that is, from raw materials to market ready final products.

The rules will focus on human health through:

-Organic agriculture and natural resources always with respect for the environment;
-A manufacturing process that is environmentally clean while, at the same time, utilizing and expanding a more green philosophy that ultimately will create a higher standard for organic and natural beauty products.

The six organizations making up the COSMOS-standard, namely BDIH, ECOCERT & COSMEBIO, SOIL ASSOCIATION, ICEA, and BIOFORUM, each have their own set of standards for certifying organic and/or natural beauty products. It would take a book to delineate each agencies processes. Suffice it to say that Europe has taken a lead position on this subject through the EU and continues to improve its status by moving forward with the COSMOS-standard. One of the results of the EU’s legislation is that they have already banned over 1100 chemical ingredients used in the manufacture of beauty products, while the US has banned a mere 10.

The US, with its lack of leadership in this industry, has left the consumer vulnerable to the poisons we already know cause harm to pregnant mothers, their babies, and to the millions of consumers that have used these toxins for decades. Over time, with many countries around the world coming together to prohibit these toxic ingredients from being used in beauty products, hopefully the US will change current legislation and demand pre-testing of beauty products before they are released to the public. Further, hopefully the US will also permit independent agencies to test products to qualify them to be labeled as certified organic and/or natural beauty products. In the meantime, when shopping for certified products, simply look for the logos of the aforementioned companies out of Europe. In doing so, you will be assured of using safe, non-toxic beauty products.

How To Market Your Beauty Products On Blogs And Forums

If you are the creative type that likes to craft and make handmade products to sell, the crafting aspect is often only the tip of the iceberg. Deciding what to make, whom to sell to and the logistics of getting the finished product to the consumer might very well overwhelm you if the entire process is not well planned. In fact the simplest plans to set up your very own handmade product business might turn into a nightmare for the unprepared. Thankfully there are many ways to cut out unnecessary stress and make life easier getting your handcrafted products out there.

In recent years, there’s been a big growth in the handmade beauty products and home fragrance sector. Some of the most popular beauty crafting niches for work from home businesses is handmade perfumes, handmade soap, scented candles and mineral cosmetics.

Many of these home based workers and crafters are doing brisk business making high quality, handcrafted goods for an ever increasing customer base. However, even the best handmade beauty products can go unnoticed in the market place if the right marketing plans are put into place.

Following are a few pointers that should help you.

Market Research To Find Out Your Target customers

It is very important to first establish if there is a demand for your products and to know who your buyers would be before making your stock. The market research will also show you what your competitors are selling and what items are popular with customers. By doing this you find out exactly what to make and minimize wastage.

A good example is this, let’s say you love the smell of licorice and use that fragrance note when making perfumes for your own use, because you love the scent doesn’t mean your customers will. Therefore, it’s no use spending a lot of money on supplies to make a product that no one wants to buy.

Create A Website For Your Products

An online store is one of the best avenues to sell your products. You can set up one up for free or next to nothing using one of the many free online shop providers and use Paypal to collect payments. Once this is done you, you can use the next two marketing tips to promote your website and products some more.

How To Promote Your Product On Other People’s Blogs

You can contact beauty and handmade product bloggers and ask them to review your goods on their site. You would need to send them a sample of the items and request that the do a write up or video about their opinion of it to their audience and subscribers.

How To Promote Your Product On Forums

Online forums and message boards can be a great place to get people talking about your products and find new customers. Forums are often very popular platforms where product recommendations and reviews are discussed. By joining forums relevant to your craft and business and getting active in discussions you can generate a lot of exposure.

In addition, most forums will allow you to use your business web address as your signature when posting on threads, this translates into more opportunities for people to click through to your website and see your products that for sale.